In 2018, Harrison Obiefule determined to modify careers from broadcasting to digital advertising, following his good friend’s recommendation. That transfer turned out to be certainly one of his greatest choices. Lower than two years in, Harrison has scaled up significantly within the business and has begun to make a reputation for himself.
He talks about his profession transition, life as a digital communications strategist, working from dwelling throughout a pandemic, and extra on this week’s How I Work.
- Present position: Digital Communications Strategist
- Location: Lagos, Nigeria.
- Present pc: MacBook
- Present cellular machine: iPhone
- Describe what working on this pandemic is like, in a single phrase: Totally different
Inform us briefly the way you began out your profession and the way you bought the place you might be as we speak.
I truly began out in broadcasting at UNILAG FM after which Y!Naija’s Rubbin’ Minds on Channels TV. Whereas in broadcasting, I’d assist out in creating social content material for the present’s handles. Over time I grew to become a pure at utilizing apps like Twitter, and so on.
Broadcasting wasn’t worthwhile so a good friend requested that I strive digital advertising. I switched careers in 2018 to digital advertising. I labored in actual property, then at an influencer advertising company in 2019. In early 2020, I used to be at a 360 company (they do each offline and digital promoting) earlier than my present company, which is a digital advertising company.
I’ve needed to study on the job as rapidly as I can. I’ve needed to take programs, learn books, research business professionals, and be part of skilled teams. These steps have been tremendous useful.
What does being a digital communications strategist entail?
Rather a lot. Lol. Primarily, my job is to create options to our shoppers’ issues on digital platforms. That would go from making a content material technique for the social media handles that we handle to creating an influencer advertising technique for a marketing campaign. It may go from creating a technique to pitch for brand new companies to refining inside processes and guaranteeing that they work.
I put on loads of hats. I drive content material technique on some accounts, whereas I develop content material for others. For some, I lead digital technique for all the things from campaigns to activations to pitches and so on. I additionally act as a neighborhood supervisor and meet with shoppers commonly to pitch my concepts and so many extra I can’t bear in mind.
Is that this your first time totally working from dwelling?
Sure, it’s. Pre-COVID, there was no motive to. Proper?
Stroll us by a typical workday because you began working from dwelling
I get up and open my laptop computer instantly; it by no means leaves my aspect. I examine Slack, WhatsApp, and emails for messages and reply if there are any. Then I record all the things I’m supposed to do this day. I begin to work, starting with pending work from the day gone by or new pressing ones in between checking social media for information.
Breakfast comes late, after which I attempt to have my siesta to replenish misplaced power. I get up, return to my laptop computer, after which it’s work, work, and work.
What apps, devices, or instruments have you ever been counting on to earn a living from home, and the way do you utilize them?
WhatsApp has been a game-changer. It has moved from an app for informal conversations to 1 the place teams could be shaped by workers and corporations to facilitate productiveness. Who would have thought?
Others embrace Slack, Google Meet and Zoom. Slack for inside communications between colleagues. Google Meet and zoom for conferences with shoppers, attending webinars and on-line coaching, and likewise inside conferences.
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Having to earn a living from home, how do you allocate time for work and different issues?
Not likely. Simply because the spirit leads. It’s largely work, then I can take a couple of breaks to kind out another issues. However my laptop computer is my final bae. It will get essentially the most consideration.
Do you reside/work alone? In the event you don’t, what’s your residing situation like and the way do you keep away from/address distractions?
My residing situation may be very best. It’s a quiet surroundings with energy provide. A flat in an property, so there are only a few distractions as soon as I lock my door.
How do you recharge or take a break?
Sleep, have buddies over, stroll to the mall close to me, go on Twitter to banter.
What’s your greatest problem with working from dwelling and the way are you attempting to unravel it?
That may be the price of knowledge and the epileptic energy provide. I’m pondering of getting a photo voltaic system and my company has promised to assist us with knowledge.
Others embrace the fixed starvation and must munch one thing as a result of the fridge is watching you, 24/7. Lol. Additionally, generally it’s tough reaching your colleagues or getting an thought executed property. All these would ultimately be sorted out. It’s the early phases of distant work, in order that they’re anticipated.
What are you at present studying, watching, or listening to? What do you advocate?
Studying: The Villager: How Africans Eat Manufacturers by Feyi Olubodun
Watching: Recorded movies from Cannes Dwell 2020
Listening: Son of a Pitch podcast.
What piece of recommendation would you give somebody attempting to adapt to working from dwelling?
Get sufficient relaxation. Generally, simply log out. Your organization is not going to shut in the event you do.
Who would you prefer to see reply these questions?
That will probably be Fred Akinmuyisitan, Head, Advertising and marketing Technique and Planning, Heineken.