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“We have not launched our meals supply service but”— Fahim Saleh, CEO of Gokada

Following the controversial Lagos okada ban, motorcycle-hailing startup, Gokada laid off most of its staff.

Responding to this, CEO, Fahim Saleh addressed the layoffs and advised Techpoint that the startup nonetheless had cash and was pivoting in the direction of deliveries whereas the transport ban was getting sorted out.

“Earlier than the ban, Gokada was making greater than ₦three million [~$8,300] day by day from our drivers. Now, we have to plan for the worst. Our workforce was arrange for a transport oriented service and we don’t know the potential challenges within the supply enterprise. With a purpose to have maximal probabilities of success, we have to go into ‘cockroach’ mode,” he stated.

Restrategising, Saleh additionally stated that whereas the startup shall be concerned with on-demand and batched deliveries for its eCommerce companions, it would additionally scale its already-existing boat service.

Simply yesterday, nonetheless, there have been studies that the green-branded motorcycle-hailing startup had launched its meals supply service, Chop.

Though not formally introduced by Gokada, the service was seen on the streets of Ikeja, Lagos.

Ooni of Lagos@Mr_Rotimi

If life offers you lemons, you already know the remaining….@GokadaNG is out with a brand new product known as“Chop” to supply meals supply service to meals retailers.

Pleased with them!

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In what could be seen as a shocking transfer contemplating that the startup was anticipated to launch its logistics arm, Techpoint reached out to Saleh for affirmation.

“We have now not launched the meals a part of it but however we’ve launched logistics. Meals will observe inside a month, ” Saleh says.

This implies Gokada has commenced operations on its logistics arm. The confusion, nonetheless, comes from the branding of the dispatch bag however Saleh says it was executed that means as a result of it appeals extra to the buyer.

“Chop is the identify for our meals service however the luggage shall be used for deliveries as properly. Meals is extra consumer-facing, so we determined that must be the front-facing model on the bikes.”

Saleh additionally says that 2,000 Gokada bikes shall be activated for each the meals supply service and logistics.

Up to now, exactly in 2016, hyper-local logistics startup, MAX, acqui-hired a food delivery startup, Easyappetite, to launch a meals supply arm, MAX Eats. Since then, not a lot has been heard in regards to the supposed service.

Contemplating how poor meals supply providers have been in Lagos, it’s not shocking the enterprise is alleged to be usually unprofitable. Nonetheless, Saleh says “Gokada will method meals supply in a totally new means.”

Maybe the delicate nature of the enterprise is without doubt one of the causes MAX didn’t undergo with its MAX Eats service.

We’ll simply have to attend and see if Gokada can crack the meals supply market.

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