Bolt, certainly one of Nigeria’s main ride-hailing companies, simply launched its tricycle hailing providing within the south southern metropolis of Uyo.
Since its entrance into the Nigerian market in 2016, Bolt, previously often called Taxify, has managed to earn a high spot within the ride-hailing market in Nigeria. Now, it’s venturing into the tricycle-hailing market.
This transfer comes after the Estonia-based ride-hailing service appointed Femi Akin-Laguda as its nation supervisor for Nigeria and likewise launched a brand new characteristic allowing users to add extra stops to their rides.
Akin-Laguda had this to say relating to the launch of Bolt’s new vertical.
“We’ve already constructed the most important ride-sharing platform in Nigeria for vehicles and the information we’ve got gained in that endeavour provides us a big benefit in taking over the distinctive transportation challenges in all of the cities the place we function. Tricycles in Uyo is step one on this route as we intend to convey a renewed effort to fixing native issues with globally examined options.”
Popularly often called keke, tricycle-hailing companies have gotten more and more widespread within the nation as they supply extra security when in comparison with bikes and likewise present a greater choice when attempting to navigate by site visitors than vehicles.
In August 2019, Chinese language-backed OPay launched its green-branded OTrike tricycles in Aba and Kano, and has expanded to 12 cities inside the nation. That very same month, MAX.ng launched its model of yellow MAXKeke tricycles in Lagos.
Each have been first motorcycle-hailing companies earlier than providing tricycle-hailing companies. Nonetheless, that is completely different for Bolt which is first, a ride-hailing service.
Bolt has additionally taken a barely completely different strategy when it comes to branding and has adopted pink for the colour of its tricycles.
Bolt Tricycles are actually in Nigeria!
Now you may request a Tricycle trip in Uyo with out hassles.
RT this for somebody who wants this.#BoltinNigeria
Of the twelve cities the place OTrike has a presence, Uyo is certainly one of them. Though OTrike has first-mover benefit and a bigger market share, it is going to be attention-grabbing to see how the competitors performs out between the 2 companies.
The launch of this new vertical coincides with the corporate’s recent raise of $56 million from the European Funding Financial institution to broaden newer areas of its enterprise throughout Europe and Africa. The corporate has since provided related companies in East-African nations, Tanzania and Kenya however Nigeria is the primary West-African nation to have Bolt tricycles.